Of course, having a lot of followers is important on Pinterest. But did you know that you can also optimize your pins and profile for SEO?
How do people find your pins? They might follow you, but Pinterest recently changed their algorithm, so user's feeds are filled with pins from people they follow, promoted pins, and pins they might like. How does Pinterest decide what a user might like? Keywords.
Pins and boards also rank high in Google. How many times have you Googled a recipe and found a slew of pins and boards? How do you get your profile in those precious top Google results?
How To Optimize Your Pins and Boards for SEO
1. Search Settings
Before you optimize your boards, make sure Google can see you! In your account settings, go to Search Privacy. If this is in, your profile--including your boards and pins--are hidden from Google. Make sure this setting says NO.
2. Business Account
A few years ago, Pinterest let bloggers and brands change to a business profile. If you haven't switched yet, do it now. There are a lot of benefits and no drawbacks. You'll get analytics, and you can apply for rich pins.
3. Rich Pins
Have you seen pins with the website name and icon below it? Or a recipe with a list of ingredients? These are rich pins. They give more information about the pins, and they look more professional.
4. Account Name
Use your blog or business name as your Pinterest name. If you have a long name, you might want to shorten it to less that 15 characters, which is easier to remember. This also makes you look more professional because your Pinterest URL will be Pinterest.com/yourname.
5. About Me
Fill out your about me with keywords related to your blog or brand. You still want to use your voice, but add a few keywords naturally. You should also use the word Pinterest so your profile will show up in a Google search with that keyword.
6. Verify Your Website
Take the time to verify your website. Not only will this improve your SEO, but it will also bring you traffic when people visit your profile and click through to your website.
7. Board Names
While Yummy is a cute board name for your recipes, not many people will search for that word. Name your boards with descriptive keywords like Dessert Recipes or Breakfast Recipes. Use a keyword tool to find good ones for your brand or blog.
8. Pin Descriptions
You get 500 characters to describe your pin, so use them. You don't want to just list keyword after keyword, but you should naturally list a few in your description.
Hashtags are very popular on Twitter and Instagram, but they are being used more and more on Pinterest. After you write a good description, use up to three hashtags to help users find you.
10. Links in Descriptions
Always link to your site's main page in your pins. These are all nofollow links, so they don't count for Google, but they can lead to more traffic. Use your site's full URL without using a shortened so you get brand recognition too.